Rogue Training Systems began in Austin, Texas in 2004 with the desire to introduce elite level training concepts to the everyday runner or jogger. It was Rogue's belief that the beginner runner would greatly benefit from an approach that allowed them to focus on goal setting & seeing beyond the concept of "just finishing" their respective event. We strived to truly challenge our athletes to train consistently and effectively in a well-designed, disciplined environment.
Rogue grew out of RunTex University's free training model that functioned as "show & go" sessions. These programs were very effective in getting individuals to begin running, but didn't encourage long-term development. Rogue Training Systems' intent was to foster an authentic community of runners who viewed themselves as athletes, not joggers. While the initial focus was on marathon & half-marathon training, Rogue-coached programs prepared athletes for distances ranging the 5K to the marathon. The Rogue model allowed runners to self-select into different levels (beginner, intermediate & advanced) based primarily on their desired work level as opposed to pacing (or speed) levels. Rogue also expanded into triathlon & trail running programs. The Iron Chicks & Pikeís Peak training programs were very popular early offerings by Rogue.
On February 1, 2008, Rogue opened its first running specialty store (Rogue Equipment) in east Austin, combining training & retail in an attempt to better serve the running community. With its own dedicated training space, Rogue branched out into core training and partnered with local fitness businesses, intent on developing an "athlete's village" concept dedicated to providing resources for the total athlete.
On July 1, 2009, Rogue created a non-profit with the mission to create an Olympic level competitive running team that inspires and cultivates the physical health, emotional well-being, and personal achievement of the youth of Austin. The teamís first sponsorship was with Under Armour in 2010, and the team grew from three athletes to ten. The team switched sponsorship to adidas in 2011, won the womenís National Club Cross Country Championships and sent two athletes to the 2012 Olympic Marathon Trials in Houston.
In July of 2011, Rogue opened its second running specialty store in Cedar Park, Texas. The concept remained the same, combining training and retail to serve the areaís runners most effectively.