Urban Assault on June 28
Contact: Sharon Cutler, 303-667-5559 / Sharon@market-write.biz
Website: www.urbanassaultride.com
Urban Assault Ride requires street savvy, bike smarts and a sense of humor
May 29, 2009 – Longmont, CO – Look out! Close to 1,500 cyclists are expected to participate in the New Belgium Urban Assault Ride, which returns to Austin on June 28.
The Urban Assault Ride, the largest bicycle scavenger hunt series in the country, is a pedal-powered urban adventure that promotes cycling, health, and sustainability. It debuted in Austin in 2003, and has since expanded to 10 US cities.
Here is how it works. Teams of two take to the streets on a city-wide bike adventure, plotting their own course to checkpoints around town where they take on physical and mental obstacle courses. The event is known for its funky obstacle courses which may include riding modified Big Wheels, Bike Jousting, The Keg Walk, and Inflatable Slides. Obstacles change every year and at every event, so riders never know what to expect.
The first team to hit all the checkpoints and cross the finish line takes home a pair of New Belgium Brewing cruiser bikes.
Street savvy is just as important as bike smarts in this event, which is designed to show recreational cyclists that bicycles are a safe, efficient and sustainable mode of transportation for commuting and running errands.
Sure the Urban Assault Ride is a blast, but it is first and foremost a green event with a green mission and message that extends way beyond fun. The event is powered by a solar generator. A truck fueled by bio-diesel delvers gear to the race, and nearly all waste is compostable or recyclable.
“With New Belgium as our title sponsor, we have been able to create an off-the-grid event that shows people that it is a good thing – and an easy thing - to engage in a sustainable lifestyle. This event gives us the chance to promote cycling for transportation and to show people some of the opportunities for sustainable living available in their community,” says Kravetz.
Visit www.urbanassaultride.com for more information.
